Case Study - Australian Spirit Sailing

The results from the SearchCommander™ program have been nothing short of amazing; the traffic to our web site has grown from merely 16,000 hits a month to over 120,000 hits and over 10,000 unique page views per month. One morning we received 500 emails and another morning we had to empty the phone message machine four times. This effect has snowballed and includes a number of major benefits:

• Growth in the number of people visiting our web site which in turn has generated healthy consistent revenue.
  
  
• Solid & Consistent results has allowed for internal cost cuts in marketing. We can now spread our marketing budget in different ways to gain maximum effect. It also has assisted in lowering our customer acquisition cost over the short and longer term.
  
  
• The change in the consumer viewing pattern has spread viewing across a greater number of our products. Initially, before starting this program, we had a large number of consumers looking at our welcome page and logging out. This is no longer the case.
  
  
• Statistics: The reports generated at the end of each month provide a crystal clear image of how our campaign is performing. These statistics are an essential tool in understanding what we are paying for and whether the results are cost effective.
  
  
• Effective: The SearchCommander™ program has made our web site more effective. We track where our orders originate from and the number of people who searched the Internet and came to our site. This has made the cost of setting up a web site, maintaining and producing orders a great proposition for our business.

We are a small company based in Sydney, but our enquires and orders now come from all over Australia and the world. The SearchCommander™ program has proven to be an excellent tool in our business success. Come on a cruise - I'll tell you all about it!